Privacy policy

Who is responsible for your information

The Foundry is an operator-led hospitality commercial performance partner based in Staffordshire, United Kingdom. The Foundry is the organisation responsible for the information collected through this website.

The website does not publish an email address. Privacy requests and questions should be sent through our contact form, marked as a privacy request — that is the privacy contact route for this site.

What the website may collect

Information you choose to give us through a form:

• Name
• Business or venue name
• Email address
• Phone number (optional)
• Number of venues
• Venue type
• Approximate annual turnover range
• Main commercial challenge
• Service of interest
• Any additional message you write
• Venue Yield Checklist requests

Information recorded alongside a submission so we know how it reached us:

• The page you first landed on
• The page the enquiry was submitted from
• The referring source, where available
• Relevant campaign or UTM parameters in the link you followed (utm_source, utm_medium, utm_campaign, utm_content, utm_term)

Where a value is not available it is stored empty. We do not ask for payment details through this website, and we do not use cookies to build a profile of you.

Why each type of information is collected

• Responding to an enquiry: your name, contact details and message are needed to reply to you.
• Preparing a recommendation, scope or quotation: venue count, venue type, turnover range, main challenge and service of interest let us price and scope work accurately rather than guess.
• Sending a requested checklist: your name, business and email address are used to send the resource you asked for.
• Keeping a record of an active commercial conversation: so we know what has been discussed, quoted or agreed.
• Understanding how an enquiry reached the website: landing page, submission page, referrer and campaign parameters tell us which pages and campaigns generate genuine enquiries.
• Basic website analytics: aggregated, non-identifying page-level measurement so we can see which pages are used.

Where the law requires a lawful basis, we rely on our legitimate interest in responding to and recording a business enquiry that you started, and in understanding how that enquiry reached us.

Where it is stored and who may process it

Form submissions are stored in our own secure hosted database, which is not publicly readable. Access is limited to The Foundry. Information may also be handled by the providers that operate our systems on our behalf — our website hosting and database provider, and our email provider — under their own security and confidentiality terms.

Some of these providers operate infrastructure outside the United Kingdom, so international processing may apply. Where it does, we rely on the provider's own transfer safeguards. We do not sell your information and we do not share it for third-party marketing.

How long it is kept

Information is retained while your enquiry or commercial conversation is active, and afterwards only for as long as reasonably required for follow-up, our business records or an applicable legal obligation. Stored enquiries are reviewed periodically and deleted when they are no longer required. If you ask us to delete your details sooner, we will.

Your rights

You can ask us to give you a copy of what we hold, correct it, delete it, restrict how we use it, or object to our use of it. Send the request through our contact form and tell us it is a privacy request. We may need to confirm a detail from your original enquiry before acting, and we aim to respond within one month.

If you are unhappy with how we have handled a request, you can complain to the UK Information Commissioner's Office.

Cookies and analytics

This site does not use advertising cookies and does not run third-party ad tracking. Any analytics is limited to understanding which pages are visited and does not attempt to identify individuals.

Changes to this policy

If this policy changes, the updated version will appear on this page. See also our terms of use.