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The Foundry

Service

Hospitality social media management.

We take day-to-day ownership of your channels so posting stops being the job nobody has time for. Planning, content, artwork, captions, scheduling, replies and reporting — with operator input on what to push and when.

What managed social actually covers

  • A monthly content plan built around your trading week, not a generic calendar — the quiet nights, the events, the offers that need volume.
  • Feed posts, stories and reels produced to a consistent house style, so the account looks like the venue rather than a stock library.
  • Captions and copy written to prompt a decision: book, visit, order, turn up on the night.
  • Scheduling and publishing handled for you, at the times your audience is actually deciding where to go.
  • Community replies — comments and DMs answered in your voice.
  • Artwork and design items each month, because a post and a poster should not look like they came from different businesses. See branding and design.
  • Reporting that says what worked and what we're changing, not a screenshot of follower count.

Why operator-led matters here

Most social output for venues fails commercially, not creatively. It looks fine and sells nothing, because it was planned without knowing which sessions need filling, what the kitchen can deliver on a Friday, or what margin the offer has left. Every plan we build is checked against those realities — the founder still operates.

That's why each package pairs delivery with a consultancy allowance. If the honest answer is that your Tuesday problem is the offer rather than the content, you'll hear it. More on that in operator-led hospitality consultancy.

How the first month runs

  1. Enquiry and scope. You tell us the venue, the channels and the trading problem. We recommend a package and agree the scope, term and notice in writing.
  2. Onboarding. Access, brand assets, tone, menus, events and the trading pattern for the next 90 days.
  3. Plan and produce. You approve the first monthly plan, then content and artwork are produced and scheduled.
  4. Review and adjust. The monthly operator call covers performance and the next period's priorities.

What it costs

Social media management sits inside the monthly packages below. If you'd like a wider view of pricing across the market first, read how much hospitality social media management costs.

Monthly packages

Pick the level of creative support your venue needs.

Every package pairs creative delivery with a consultancy allowance, so you get operator input alongside the work. Scope and terms are agreed before we start.

Presence

A consistent, well-made social presence, planned and posted every month.

£595per month

Creative delivery

  • 8 feed posts per month
  • 8 stories per month
  • Instagram and Facebook management
  • Captions, scheduling and monthly content plan
  • 2 artwork or design items per month
  • Monthly performance summary

Operator consultancy

  • 30-minute monthly operator planning call
  • Practical campaign, offer and brand advice

Momentum

Most popular

Social, design and campaigns working together to drive trade.

£1,095per month

Creative delivery

  • 12 feed posts per month
  • 16 stories per month
  • 2 reels per month
  • Management across 3 platforms
  • 4 artwork or design items per month
  • Campaign development and reporting

Operator consultancy

  • 1-hour monthly commercial and brand review
  • Quarterly 90-day action plan
  • Campaign, event, offer, pricing and customer-journey advice
  • Website and booking-journey review

Creative Partner

A full creative department alongside senior operator input.

£1,895per month

Creative delivery

  • 16 feed posts per month
  • 24 stories per month
  • 4 reels per month
  • Management across 4 platforms
  • 8 artwork or design items per month
  • Monthly local content creation
  • Community and campaign management
  • 2 hours of website updates per month

Operator consultancy

  • 2 hours of senior consultancy per month
  • Quarterly on-site brand and trading review
  • Concept, offer and customer-experience development
  • Launch and repositioning support
  • Monthly action plan
  • Priority access

Frequently asked questions

How many posts do I get each month?

Presence includes 8 feed posts and 8 stories per month across Instagram and Facebook. Momentum includes 12 feed posts, 16 stories and 2 reels across 3 platforms. Creative Partner includes 16 feed posts, 24 stories and 4 reels across 4 platforms, plus monthly local content creation.

Who writes the captions and plans the content?

We do. Content planning, copy and artwork are handled by us. Where in-venue capture is needed we plan it around your service so it doesn't get in the way of trade.

Do you reply to comments and messages?

Community replies are part of day-to-day channel management, and community and campaign management is included at Creative Partner level.

What does it cost?

Social media management is delivered inside the monthly packages: Presence at £595 per month, Momentum at £1,095 per month and Creative Partner at £1,895 per month. Scope, term and notice are agreed before work begins.

Related

Hand the channels over.

Send a short enquiry with your venue and what you need. You'll get a recommended package or a properly scoped project back — not a generic proposal.

Start an enquiryEmail jackhardy1@live.com